Gratitude Plus makes social networking positive, private and personal

Key Facts

His journey with grief had him seeking out more accessible mental health tools, he says, and pushed him to build a wellness platform that people could use with their own friends and family to stay in touch in a more positive and personal way than is possible through traditional social media.
That’s one of the magic things, is that if you go on here, and if you’re in a negative mindset, you’ll send a couple of messages to people and you’re going to feel better,” he says.
Gratitude Plus encourages daily habits with features like push notifications and streaks, but Shaffer thinks its larger draw comes from the people you use the app with: family, friends, a partner, a child, and others who you’re interested in interacting with.
Some subset of users are also posting to the app with a broader set of friends, like those in a dorm or school, or even among a group of fellow YC founders, for example.